To better understand the perspectives and preferences of those at the heart of this transformation, we conducted our 2nd Annual Parents and Students Post-Secondary Education Survey.

Through this survey, we uncovered the motivations driving the most targeted segments for education marketers: high school students and their parents. We also outline how all institutions – public and private four-year schools, community colleges, and vocational education programs – can work through or mitigate significant challenges impacting enrollment, including the Enrollment Cliff, rising education costs, and ROI of post-secondary education, labor market demands, and much more.