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What Families Actually Look For When Choosing a College
Finding schools is only the first step. Our survey shows that once families begin comparing options, they quickly shift from discovery to evaluation. At that stage, students and parents are not asking the same questions. They are both trying to make the right choice, but they use different filters to get there.
Where Parents and Students Actually Look for College Information
When families begin researching colleges, the places they look for information often differ as much as the decisions they make. Students and parents may be evaluating the same institution, but they do not rely on the same mix of influence and digital channels to get there.
AI in Education 2026: Why This Moment Matters
AI is no longer a future conversation in education. In 2026, it is already shaping how students search, how parents evaluate options, and how institutions communicate in a rapidly changing landscape. Expectations include faster answers, more personalized experiences, and clearer information – and AI is quietly becoming the engine behind those expectations.
Instagram’s Shift and What It Means for Higher Education Marketers
Instagram’s leadership made headlines recently with a clear signal [...]