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Five Creative Ways to Engage Student Prospects
Inventive approaches to engaging higher education student prospects provide an edge in attracting and enrolling prospective students. Following are five strategies to consider.
The Cookie Rollercoaster Continues
In 2020, Google announced their plan to phase out 3rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). In January 2024, Google began restricting access to third-party cookies by default to 1% of Chrome users.
Enrollment Marketing Strategy: A Comprehensive Approach
To attract, enroll, and retain best-fit student prospects, institutions must invest in a well-thought-out enrollment marketing strategy.
The Prospective Student Journey: Marketing Optimizations for Schools of All Sizes
Inquiries represent an excellent opportunity to connect with students and initiate a relationship. When schools capture inquiry leads from interested students, this is the ideal time to begin communication.