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Artificial intelligence is becoming part of everyday enrollment marketing. Teams are using it to write content, brainstorm ideas, create graphics, and save time. But using AI tools isn't the same as having an AI strategy. Most enrollment marketing teams fall into one of three categories.

As AI becomes a bigger part of the student search process, there's an important question every enrollment marketing team should be asking: What is AI saying about your institution?

As more students begin their search with AI, enrollment marketing is changing in a fundamental way. Success is no longer just about attracting students to your website. It's about making sure AI can confidently understand and recommend your institution before a student ever clicks a link.

When prospective students use AI tools to research colleges and programs, they expect accurate, personalized answers. Those answers depend on how well AI understands your institution.