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The 90 Day Enrollment Strategy Colleges Need Now
Families want clarity, speed, and simplicity in the enrollment process. Our latest Parent & Student Survey outlines a focused 90 day plan to help create fast wins in the areas families feel most: visibility, value, and confidence.
The Shift: From Google to Generative AI
For decades, the college search began with Google and campus tours. In 2026, it starts with a prompt. Students and parents now use ChatGPT, Gemini, or Perplexity to build school lists and compare ROI before ever reaching your website. Artificial intelligence has quietly become the front door to higher education it shapes who gets discovered, compared, and trusted first.
The Rise of AI as the “Front Door” to Higher Education
Families – students and parents alike – are becoming fluent in AI interactions outside of education, raising their expectations for intelligent and conversational college discovery experiences.
Seth Godin’s AI Prompt Decks: Your Guide to Mastering AI Dexterity in 2026
In 1999, Seth Godin wrote "Permission Marketing," introducing a [...]