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The Shift: From Google to Generative AI
For decades, the college search began with Google and campus tours. In 2026, it starts with a prompt. Students and parents now use ChatGPT, Gemini, or Perplexity to build school lists and compare ROI before ever reaching your website. Artificial intelligence has quietly become the front door to higher education it shapes who gets discovered, compared, and trusted first.
The Rise of AI as the “Front Door” to Higher Education
Families – students and parents alike – are becoming fluent in AI interactions outside of education, raising their expectations for intelligent and conversational college discovery experiences.
Seth Godin’s AI Prompt Decks: Your Guide to Mastering AI Dexterity in 2026
In 1999, Seth Godin wrote "Permission Marketing," introducing a [...]
Third Annual Parent and Student Survey 2026
We're here to help you navigate the rapidly evolving world of artificial intelligence (AI) and understand how it can transform your business operations. The rapid development and usage of AI is a systemic and structural shift to the digital marketing landscape. Now is the time to catch up on these concepts and put them to work for you.
Southern Union State Community College
Southern Union State Community College, serving students across six [...]
Building the Workforce Pipeline: How the University of South Alabama and Airbus Are Redefining Industry Partnerships
When a global aerospace leader and a regional public university [...]