RECENT POSTS
Mobile First: Designing Digital Displays for Thumbs, Not Desktops
Mobile First Flips the Switch [...]
Thriving in the Cookieless Future: Strategies and Solutions for Smart Marketers
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Q&A with Jason Nab
College Alma Mater [...]
Q&A with Ben Kenfield
College Alma Mater [...]
Cross-Channel Marketing Strategy Yields Dazzling Results for Beauty School
MULTI-CHANNEL CAMPAIGNS ADDED TO A BASE OF SEM LED [...]
Streaming Video For Enrollment Marketing Whitepaper
YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report. Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.