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Parent & Student Annual Survey Whitepaper Sweepstakes
This informative free guide offers actionable insights and strategies, drawing from our extensive industry experience and data-informed approach. These pillars encompass the essential components of higher education enrollment marketing, from laying the groundwork to ongoing refinement and improvement. Designed specifically for marketing executives in colleges and universities, the whitepaper provides the tools needed to navigate and succeed in today’s dynamic educational landscape.
Want to Get Students’ Attention? Start Where They’re Already Looking
If your campaigns aren’t optimized for social—and we mean more than just boosted posts—you’re likely missing the mark with the very students you’re trying to reach. Authentic content, influencer collaborations, and platform-native ads are no longer optional. They’re essential.
Want to Reach Gen Z? Go Where They Scroll
New data shows high school students overwhelmingly favor three social channels, and colleges and vocational schools need to adapt their digital strategies now to stay relevant. Our whitepaper covers targeting the top three plus more.
Reality check: relying solely on rankings and brochures for outreach won’t cut it
95% of parents are using digital sources to research their child’s post-high school path—and it’s not just the usual suspects like college rankings. From web searches to social media and trade school directories, parents are everywhere – and you need to be where they are.
Start Earlier, Convert Better: The Data-Proven Case for Freshman and Sophomore Outreach
The earlier you begin targeting high school students and their parents, the better. More than half of students – and their parents – begin the college search as early as freshman year. You need to be seen where they're looking, and armed with the right message.
Baldwin County Public Schools
Baldwin County Public Schools' Marketing Campaign to Connect With [...]