RECENT POSTS
Can Dual Enrollment Help Fill Higher Education Classrooms?
Higher education institutions of all types are under intense pressure from drops in enrollment. Finding more pathways to bring students into an institution can help colleges survive this national enrollment slump. One way to deliver a smoother pathway to college for some students is to partner with high schools to offer dual enrollment courses. Dual enrollment courses can potentially encourage students who wouldn’t otherwise have considered college to enroll after high school.
Implicit Marketing: Understanding Your Target Prospects (part 2)
The first step in reevaluating your implicit messaging is understanding your prospective students more fully. Each group of likely students will view your school through a different lens. First-generation high school graduates with immigrant parents may need to see more students like themselves represented in your materials, while a “some college, no degree” entering student may be more impressed by the range of flexible options that allow them to change their course load to accommodate their family and work lives.
University of South Alabama – College of Nursing
The University of South Alabama - College of Nursing graduate program campaign illustrates the power of higher education across our health care community.
NYADI
NYADI is one of the very first clients to entrust us as their agency of record and manage multi-channel campaigns for their automotive and diesel technology school in New York. We have developed creative to promote their programs, specific class starts, and open house events across a variety of platforms that are authentic to the NYADI brand and student experience.
Northwest Lineman College
While many of our clients utilize our creative services for their campaigns, it isn’t always the case. NLC partnered with us to manage multi-channel campaigns for one of their campus locations. With a strong in-house marketing team, they provided all creatives. To further optimize campaign performance, we recommended that our team develop a collection of creatives to serve as an A/B test. The client agreed and we look forward to analyzing the results after the testing period ends. Examples of our work is shown below.
NETTTS
Developing creative for clients with multiple program offerings that target different audiences while preserving brand consistency is something our creative team excels at. Our strategy with NETTTS has been to not only A/B test creative concepts but also seek inspiration from ads outside of the education vertical along with the collaboration sessions with key client stakeholders.