RECENT POSTS
The Era of Intentional Enrollment
Adult learners approach education with clarity, purpose, and measurable goals. Advance Education surveyed nearly 1,000 adult learners nationwide to understand how adults evaluate programs, make enrollment decisions, and move forward. The results are published in two companion whitepapers, each focused on a distinct adult learner profile.
The Era of Intentional Enrollment – Skilled Learner Guide (Thank You)
We're here to help you navigate the rapidly evolving world of artificial intelligence (AI) and understand how it can transform your business operations. The rapid development and usage of AI is a systemic and structural shift to the digital marketing landscape. Now is the time to catch up on these concepts and put them to work for you.
The Era of Intentional Enrollment – Graduate Guide (Thank You)
We're here to help you navigate the rapidly evolving world of artificial intelligence (AI) and understand how it can transform your business operations. The rapid development and usage of AI is a systemic and structural shift to the digital marketing landscape. Now is the time to catch up on these concepts and put them to work for you.
AI Is Already the Front Door to Enrollment
Parents and students are not only motivated by different values they search differently. Parents are pragmatic searchers, relying on search engines, ranking sites, ROI calculators, and institutional pages. Students pay the most attention to social media, particularly TikTok, YouTube, and Instagram; after social media they notice email and college fairs.
What Families Actually Look For When Choosing a College
Finding schools is only the first step. Our survey shows that once families begin comparing options, they quickly shift from discovery to evaluation. At that stage, students and parents are not asking the same questions. They are both trying to make the right choice, but they use different filters to get there.
Where Parents and Students Actually Look for College Information
When families begin researching colleges, the places they look for information often differ as much as the decisions they make. Students and parents may be evaluating the same institution, but they do not rely on the same mix of influence and digital channels to get there.