Britney Douglass

Britney Douglass is a digital marketing strategist with more than nine years of experience developing data-driven strategies that drive enrollment growth. With a background that blends creative and analytical disciplines, she specializes in building full-funnel marketing approaches that connect investment to measurable outcomes such as inquiries, applications, and enrollments.
Since 2016, Britney has led paid media, analytics, and performance marketing initiatives, with a focused expertise in higher education over the past several years. She designs and optimizes multi-channel strategies across search, social, programmatic, email, and third-party platforms, ensuring alignment between marketing performance and institutional goals.
Known for her structured approach to performance measurement and experimentation, Britney translates complex data into clear, actionable insights. She brings a strong focus on KPI development, forecasting, and attribution, while maintaining a deep understanding of audience behavior and effective messaging.
As a speaker, Britney delivers practical, insight-driven sessions on enrollment marketing, performance strategy, and data-informed decision making. She equips teams with frameworks to improve efficiency, optimize results, and confidently navigate an increasingly complex digital landscape.

Areas of Focus:

• Enrollment Marketing & Full-Funnel Strategy
• Paid Media Strategy & Channel Optimization
• Marketing Analytics, Attribution & Forecasting
• KPI Frameworks & Performance Measurement
• Experimentation & A/B Testing
• Data-Driven Creative & Messaging Strategy
• AI Applications in Digital Marketing
• Cross-Functional Marketing Alignment