Amina Mecca
Senior Director of Advertising for Advance Education
Amina is a Senior Director of Advertising for Advance Education, part of Advance Local, where she leads innovative, data-driven marketing strategies for organizations across the education and workforce development landscape. With more than a decade of experience at Advance Media New York, she has grown within the organization and now leads a dynamic team delivering scalable, ROI-focused solutions for clients nationwide.
Amina specializes in building multi-tiered marketing frameworks that connect educational institutions with workforce needs, helping organizations reach non-traditional learners and unlock new growth opportunities. Her expertise spans higher education marketing, revenue-driven strategy, and category development, with a focus on driving measurable impact.
As a speaker, Amina shares strategic insights on enrollment marketing, workforce alignment, and modern education pathways. She delivers practical, results-oriented guidance on defining ROI, leveraging funding opportunities, and strengthening brand voice in an increasingly competitive education landscape.
Areas of Focus:
- Enrollment Marketing & Student Acquisition
- Education & Workforce Alignment
- Marketing to Non-Traditional Learners
- Revenue-Driven Strategy & ROI
- Category Development & New Revenue Streams
- Healthcare & Higher Education Marketing
OUR LATEST WHITEPAPER
AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.
