There seems to be a new model or AI platform arriving on the scene every week and that level of chaos can be confusing. Even more mind-boggling is the fact that, in its current state, AI is using trillion token parameter models which, for scale, is more parameters per model than neurons in your brain.

It’s a lot to unpack, so let’s get to it. This guide is structured to take you from foundational concepts through practical implementation. We’ll start with essential vocabulary, explore the current platform landscape, examine real-world applications, and conclude with strategies for building lasting AI proficiency within your organization.

This is a systemic and structural shift to the digital marketing landscape. You can’t afford to miss this comprehensive guide. Now is the time to catch up on these concepts and put them to work for you.